HUSKY, Made to Chill

After 50 years of working with you…
We think it’s time to invite you to chill!

The "Made To Chill" project was born somewhere around our 50th anniversary celebrations in 2019. Between two brainstorming meetings, our colleague Stéphanie slipped the idea that we could have "our beer".

- Uh... A HUSKY beer. Really ?

As we are good beer lovers, it didn't take much to create the irresistible desire to explore the idea.

Obviously, this was not a project that we prioritized during the pandemic, because we were very busy adapting, adapting and adapting again... But, last spring, we said to ourselves that it was time.

Collaborative work with passionate and great people

As we do with everything related to our business: we started by looking for a partner. Not a supplier! A real partner with whom it was going to be fun to collaborate on this creative project. A partner who shares our ideas on respect for a job well done and on the pleasure of learning and undertaking.

From the beginning, our exchanges with LOCOMOTIV, a Berthierville micro-brewery, have been relaxed, natural and simple. From the outset, the master brewers suggested that we create a beer inspired by both our traditions spanning three generations and their brewing range: unifying and carrying great ideas. The idea was that beer perfectly expresses how we are committed to the development of our businesses, our families and our communities.

Beyond the beer, we also wanted to create a playful illustration around the idea of "Made To Chill". So we called on our extraordinary designer and illustrator, Anne-Marie Charest, to create an original visual expressly for the occasion and then – as long as we could!, we also asked her to create the HUSKY collection for the season. .

The result is truly beautiful. We are very proud of it. Thank you Anne-Marie!

HUSKY beer, naturally built to chill

The very first HUSKY beer, a blond IPA type, first reveals subtle notes of smoked barley on cherry wood. Then, Nelson Sauvin, a hop of New Zealand origin, takes its place with resinous flavors reminiscent of pine needles as well as fruity flavors reminiscent of currants. The result is a well-balanced and tasty beer that could even be described as comforting. Perfect for work, life and outdoor enthusiasts who like to chill around the fire after a good day.

A gift, a wink and a toast to the future

The beer is not for sale, it will be offered exclusively to our loyal clients, partners, families and friends. Because one of the keys to nurturing the pleasure of learning and entrepreneurship for more than half a century is always to give your all... But also to take a little time to look at the progress made, to celebrate with our clients, partners, families and friends and sincerely say: Thank you!

Cheers!